• The Measures Of Brand Equity

    The Measures Of Brand Equity

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  • Defining and Measuring Brand Equity

    Defining and Measuring Brand Equity

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  • 6 Dumbest Mistakes Smart People Make When Hiring a Website Designer

    6 Dumbest Mistakes Smart People Make When Hiring a Website Designer

    Read more

  • The Inconvenient Truth About SEO

    The Inconvenient Truth About SEO

    Read more

The Measures Of Brand Equity

The Measures Of Brand Equity

Every established brand should have a clear understanding of its brand equity. Brand Insistence brand equity measurement system measures the five things that cause customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

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Defining and Measuring Brand Equity

Defining and Measuring Brand Equity

Business leaders talk about the importance of maintaining strong brand equity, but is there consensus on what brand equity is?

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6 Dumbest Mistakes Smart People Make When Hiring a Website Designer

6 Dumbest Mistakes Smart People Make When Hiring a Website Designer

This is a post that most website designers don’t want you to read.

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The Inconvenient Truth About SEO

The Inconvenient Truth About SEO

Anyone who owns a website would like to be number 1 on Google. That’s why you get those unsolicited calls from unknown companies promising you that they can get you a number 1 ranking on Google. Here’s some unsolicited advice: Hang up! Whatever you do, don’t spend money on aggressive search engine optimization (SEO). And certainly do not believe anyone that guarantees results with Google.

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