Every established brand should have a clear understanding of its brand equity. Brand Insistence brand equity measurement system measures the five things that cause customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

Business leaders talk about the importance of maintaining strong brand equity, but is there consensus on what brand equity is?

This is a post that most website designers don’t want you to read.

Anyone who owns a website would like to be number 1 on Google. That’s why you get those unsolicited calls from unknown companies promising you that they can get you a number 1 ranking on Google. Here’s some unsolicited advice: Hang up! Whatever you do, don’t spend money on aggressive search engine optimization (SEO). And certainly do not believe anyone that guarantees results with Google.